Because the most crucial aspect of persuasion — whether it’s business (pitching, selling, messaging) or personal (relationships, parenting, teaching or anything else) — is ALWAYS the same:
UNDERSTANDING YOUR AUDIENCE.
* Not just what they say, but especially what they don’t say.
* Not just what they do, but what they really think and feel.
* Not just where they are now, but how they came to this point.
You need to know their inner world if you want to truly connect and convert (or persuade).
Without this, it’s like throwing spaghetti at the wall and hoping something will stick...
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DISCLAIMER: What follows is only interesting when you want to learn more about my personal journey/motivation — feel free to skip this part!
By nature, I’m an analyst and a research nerd (and a fervent chess player). But above all, I’m obsessed with understanding why people do what they do.
After more than two decades in marketing, SEO and sales, I went all-in on AI three years ago.
Since then, I’ve used those same analytical skills to develop advanced AI systems — both on request and for my own use.
But recently, I had my biggest breakthrough:
I managed to create what had been my dream concept on paper for years. Thanks to AI (and the unique methods I developed), it’s now a reality:
A system to decode any audience — deep psychological insights.
In the wrong hands, this is dangerous information — almost like mind reading, even if you’ve never spoken to the person or audience.
But having done agency work myself for years, I realized this also would be a game-changer for agencies on multiple levels.
Being able to instantly differentiate yourself from competitors, serve multiple niches with confidence, saving hours on research, and not endlessly having to defend your value — It's something I wish I had access to back then.
That’s why I also created a version specifically tailored to digital marketing agencies — providing the possibility to generate these reports yourself — A huge asset on its own beyond the many benefits these reports deliver.
And I won't stop here. I'm also developing powerful prompts and systems that go hand in hand with Target Market MindPrint™ reports.
Tools that are already developed include neuroscience-backed messaging (short- and long-form), visuals (images and video), and a tool that can handle almost any digital marketing task.
And there’s more to come...
My goal is to provide agencies like yours with an unfair advantage, including ongoing, powerful add-ons so you can always stay ahead.
Besides this agency project, I’m also motivated to make a difference for other businesses, entrepreneurs, and coaches who are currently missing out on many opportunities — simply because they lack these deep psychological insights.